Clayton Road Traders Marketing and Business Improvement Program
The Traders Association is proposing a five year marketing and business
improvement program for Clayton funded by a special rate. The Clayton Road
Traders special marketing charge funds are managed by the Clayton Road
Traders Committee and the City of Monash. The City of Monash collects these
funds from each property owner or business and these funds are then given
to the Clayton Road Traders Committee to carry out the strategies in their
Marketing and Business Plan to support their vision.
Vision for the Future
The vision for the Clayton Traders Association with the special marketing
charge for the next 5 years is to support businesses and retailers in the centre
so they can provide the local community with a safe, attractive and vibrant
shopping and business experience.
The Clayton Traders Committee and their marketing team want to achieve this
vision by developing partnerships, and promotional and business support programs.
Clayton Traders Association
Proposed income $130k
Potential Income
City of Monash Grants ($20K)
State Govt Grants (project based)
Suburban Rail Loop – Grant Funding (min $50k per year(
Directory Website
Social Media
Seasonal Promotions
Trader Parking Permits
Graffiti Removal (100% City of Monash)
Suburban Rail Loop
Advocacy
Information
Funding
Strategic Plan
Attracting New Business
Vacancy Rate 17.1%
Business Development & Training
Clayton Traders Proposed
Annual Budget funded by the Special Rate
*Not Recommended
Marketing
Branding $ 5,000
Marketing through social media, gift cards,
competitions, etc. $ 20,000
Three annual promotional activities $ 70,000
Business Development
Business training & networking programs $ 3,000
Management and Communication
Part-time centre co-ordinator $ 25,000
Communication via emails and newsletters $ 4,000
Financial & other administration $ 3,000
Total $ 130,000
Glenferriee Traders Association
Income per year Marketing Scheme $204k
Other income $195k
Income per year grants $110k
Income generated via events $85k
Major Events attendees
Glenferrie Festival 80,000 to 100,000
Light Up Glenferrie 20,000
Health & Wellbeing Expo 5,000
Comedy Festival 8,000
Christmas Markets 3,000 (3 weekends)
Halloween 5,000
Directory Website
Social Media
Seasonal Promotions (Christmas, Easter, Mother’s & Father’s Day, etc)
Progressive Dinners 400 per event
Grazing Walks 2000 per event
City of Boroondara Parklet Program - $100k
Graffiti Removal (50/50 traders/council)
Vacancy Rate 5.5%
Bentleigh Traders Association
Income per year Marketing Scheme $185k
Other income $80k
Income per year grants $45k
Income generated via events $35k
Major Events attendees
Bentleigh Festival 40,000 to 50,000
Health & Wellbeing Expo 5,000
Halloween 5,000
Directory Website
Social Media
Seasonal Promotions (Christmas, Easter, Mother’s & Father’s Day, etc)
Progressive Dinners
City of Glen Eira Parklet Program - $120k
Attracting New Business
Vacancy Rate 4.8%
Business Training & Development
High Street Armadal Busines Association
Income per year Marketing Scheme $210k
Other income $115k
Income per year grants $107k
Income generated via events $8k
Major Events attendees
Melbourne Fashion Festival 1,500
Health & Wellbeing Expo 5,000
Directory Website
Social Media
Seasonal Promotions (Christmas, Easter, Mother’s & Father’s Day, etc)
Morey Street Markets 1,500 per market x 15
Attracting New Business
Vacancy Rate 3.1%